Rudolf Dassler – 27 October 1974, Herzogenaurach) was the German founder of the sportswear company Puma and the older brother of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe company Adi started, Gebrüder Dassler Schuhfabrik. Rudi joined in 1924, however the brothers became rivals following World War II and started their own companies in 1948. Initially calling the new company "Ruda", it was soon changed to its present name of Puma. Puma is the native Quechua word for cougar, from there it went into German as well as other languages, such as Spanish, French, Russian, Romanian, Portuguese, Italian, Polish, Czech, Bulgarian, Swedish, Danish, Norwegian, Finnish, Croatian, Serbian and Slovene.

https://en.wikipedia.org/wiki/Rudolf_Dassler