Josiah Wedgwood was an English potter and businessman. He founded the Wedgwood company. He is credited with the industrialisation of the manufacture of pottery; "...it was by intensifying the division of labour that Wedgwood brought about the reduction of cost which enabled his pottery to find markets in all parts of Britain, and also of Europe and America." The renewed classical enthusiasms of the late 1760s and early 1770s was of major importance to his sales promotion. His goods were always considerably more expensive than those of his fellow potters... Every new invention that Wedgwood produced - green glaze, creamware, black basalt and jasper - was quickly copied. Having once achieved perfection in production, he achieved perfection in sales and distribution. A prominent abolitionist, Wedgwood is remembered too for his "Am I Not a Man And a Brother?" anti-slavery medallion. He was a member of the Darwin–Wedgwood family, and he was the grandfather of Charles and Emma Darwin.

https://en.wikipedia.org/wiki/Josiah_Wedgwood